The Dragon Hotel partners with HMC

December 2, 2009

Hospitality Marketing Concepts, the leading solution provider of loyalty membership programs, has signed an agreement with the iconic The Dragon Hotel in Hangzhou, China.

Ranked amongst the finest Chinese owned and operated hotels in the country, The Dragon has just re-opened after a 1 billion RMB first-phase renovation project. In partnering with HMC to launch the Dragon Club, a paid membership program, the hotel is looking to re-establish itself in the local market as “the” hotel of choice for discriminate dining.

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VOILÀ Welcomes Kayumanis Hotels to Worldwide Rewards Network

December 1, 2009

VOILÀ Hotel Rewards today announced it has entered a partnership agreement with Kayumanis Hotels, a group of private guest villas in Bali and China. The partnership marks the growth of VOILÀ’s presence globally within the Asian-Pacific hospitality segment.

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VOILÀ Partners with Swiss-Belhotel

August 13, 2009

Travel in the Asia-Pacific and Middle East region became even more rewarding today with the announcement of a partnership between VOILÀ Hotel Rewards and Swiss-Belhotel International. As a result of the new partnership, members of VOILÀ will be able to earn bonus points and redeem them for rewards at any of the over 30 hotels managed worldwide by Swiss-Belhotel International, who currently manages a premier portfolio of world-renowned hotels in China, Vietnam, The Philippines, Malaysia, Indonesia, Australia, Kuwait, Jordan, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen.

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Lucerna Hotel Rewards Launch

July 23, 2009

VOILÀ, the hotel reward industry innovator, marks its entry into Latin America with the launch of ‘Lucerna Rewards,’ a loyalty programme developed for frequent guests of Lucerna Hotels in Mexico and part of the global VOILÀ Hotel Rewards network.

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Red Carnation Hotels in CLUBHOTEL Network

July 10, 2009

Hospitality Marketing Concepts, the leading solution provider of loyalty membership programmes, is proud to announce the addition of Red Carnation Hotels to its CLUBHOTEL network.

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HMC to Relaunch Hilton’s Premium Club

June 24, 2009

Hospitality Marketing Concepts (HMC), the leading solution provider of loyalty membership programmes, has been selected by Hilton Hotels Corporation to relaunch a new Premium Club throughout the Middle East.

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Red Carnation Hotels in CLUBHOTEL Network

June 10, 2009

HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, is proud to announce the addition of Red Carnation Hotels to its CLUBHOTEL network.

Red Carnation is a collection of 13 luxury boutique hotels located in some of the world’s top cities, including The Milestone Hotel in London, Hotel D’Angleterre in Geneva, The Twelve Apostles Hotel and Spa in Cape Town, and The Chesterfield in Palm Beach, Florida. Four hotels in the Red Carnation portfolio were nominated to the prestigious Condé Nast Gold List 2009, a readers’ poll of the world’s best places to stay.

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Great Hotels Organisation Launches Hotel Loyalty Programme

May 28, 2009

Great Hotels Organisation, (GHO: http://www.ghorg.com), a sales and marketing alliance for mid range to luxury hotels, has announced the launch of Great Hotels Rewards (http://www.greathotelsrewards.com), a new hotel loyalty programme developed for frequent guests of the member hotels of Great Hotels of the World and Special Hotels of the World.

Great Hotels Rewards is part of the VOILÀ Hotel Rewards network (www.voilahotels.com) operated by Hospitality Marketing Concepts (HMC) and is the only points-based, frequent guest programme that unites independent mid-range to luxury hotels and resorts around the world under one global value, rewards and recognition programme.

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HMC Announces Exceptional Growth in Q1

April 23, 2009

HMC (Hospitality Marketing Concepts), the leading solution provider of loyalty membership programmes, has announced exceptional growth in Q1 2009 amidst gloomy outlook in the industry.

HMC signed a number of new contracts in the first 3 months of 2009, adding nearly 300 hotels to its global client portfolio – a 30% growth to the number of its hotel clients. These new projects are both single hotels as well as group-wide programmes, including hotels in China, Philippines, Greece, Turkey, Poland, Spain, U.K., Ireland, Mexico, Colombia, Brazil, and more. While not all properties qualify to be part of HMC’s exclusive and proprietary CLUBHOTEL© network, this portfolio expansion brings the total number of CLUBHOTEL properties globally to over 600 hotels.

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VOILÀ Coral Hadaya Program Launch

March 4, 2009

VOILÀ Hotel Rewards today announced it is increasing its presence globally with the launch of Hadaya, a loyalty programme developed for frequent guests of Coral Hotels & Resorts in the Middle East.

VOILÀ, which has experienced strong growth since its initial launch in June 2008, is the first points-based frequent guest programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Hotels co-brand their programmes under the VOILÀ umbrella and members earn points and redeem rewards through its network of over 170 premier properties worldwide. With its global presence, VOILÀ supports hotels and guests in nearly 100 cities and on three continents by delivering world-class service wherever members travel.

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