VOILÀ Coral Hadaya Program Launch

March 4, 2009

NEWPORT BEACH, CALIFORNIA – March 4, 2009 – VOILÀ Hotel Rewards today announced it is increasing its presence globally with the launch of Hadaya, a loyalty programme developed for frequent guests of Coral Hotels & Resorts in the Middle East.

VOILÀ, which has experienced strong growth since its initial launch in June 2008, is the first points-based frequent guest programme that unites a network of four- and five-star independent hotels and luxury hotel brands worldwide. Hotels co-brand their programmes under the VOILÀ umbrella and members earn points and redeem rewards through its network of over 170 premier properties worldwide. With its global presence, VOILÀ supports hotels and guests in nearly 100 cities and on three continents by delivering world-class service wherever members travel.

Hadaya, which translates in Arabic to “gift”, marks VOILÀ’s first network of hotels based in the Middle East. The programme will provide members special benefits and reward opportunities at properties within the VOILÀ network as well as at the nine hotels in the Coral chain throughout the Middle East and Africa.

“VOILÀ is the perfect partner to deliver the solutions, high level of service and recognition our frequent guests expect and deserve,” said Michel Noblet, managing director of Coral Hotels & Resorts. “With the dramatically changing market landscape, we are increasingly focused on identifying and engaging our most loyal customers. Through our partnership with VOILÀ we can effectively reach this important market segment and deliver benefits that truly meet their travel needs both locally and around the globe.”

Enrollment in the Coral Hadaya programme is free-of-charge and provides members the opportunity to earn valuable points for their stays that can later be redeemed for complimentary nights or room upgrades. Hadaya members also enjoy a host of special “members-only” perks like exclusive room rates, welcome amenities, VIP access to hotel facilities and more through VOILÀ’s private label-regional programmes including Husa Plus, Lucerna Rewards, Great Hotels Rewards, and now, Hadaya.

“Maintaining occupancy levels and keeping a healthy ADR are among the biggest challenges facing luxury hoteliers today. By joining VOILÀ, hotels can discreetly target offers to new and existing customers without engaging in public bidding contests to attract business. The VOILÀ programme requires a very short time to launch making it a great solution for independent hotels in these difficult times. Our comprehensive, world-class, and easy-to-implement programme attracts new stays via a network of over 170 four- and five-star hotels worldwide and a vast member base,” said Gabi Kool, senior vice president and managing director of VOILÀ Hotel Rewards. “We are pleased to increase the VOILÀ network once again by partnering with Coral Hotels & Resorts in the Middle East. We will continue supporting independent hotels and luxury hotel groups as they protect and grow their market share against the mega brands. Our vision remains the same: to be the largest and most respected frequent guest programme worldwide.”

For more information, visit www.voilahotels.com.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VOILÀ is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, Middle East and Asia. VOILÀ has a portfolio of over 170 hotels, including Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation. For additional information, visit the company’s website at  www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

ABOUT CORAL HOTELS & RESORTS

Founded in September 2003, Coral Hotels & Resorts is quality-driven 5-star brand with a vision of excellence based on attention to detail and maximum efficiency. Created in Dubai, the group has very quickly spread across key destinations in the Middle East and North, South and East Africa and offers an array of exciting properties. Designed for discerning travellers who seek intimate surroundings, distinctive service and safe environment, Coral Hotels & Resorts is dedicated to ensuring the highest levels of comfort and hospitality.

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