VOILÀ Partners with Swiss-Belhotel

August 13, 2009

VOILÀ PARTNERS WITH SWISS-BELHOTEL INTERNATIONAL; ANNOUNCES INCREASED EARNING OPPORTUNITIES IN ASIA-PACIFIC

NEWPORT BEACH, CALIFORNIA – August 13, 2009 – Travel in the Asia-Pacific and Middle East region became even more rewarding today with the announcement of a partnership between VOILÀ Hotel Rewards and Swiss-Belhotel International. As a result of the new partnership, members of VOILÀ will be able to earn bonus points and redeem them for rewards at any of the over 30 hotels managed worldwide by Swiss-Belhotel International, who currently manages a premier portfolio of world-renowned hotels in China, Vietnam, The Philippines, Malaysia, Indonesia, Australia, Kuwait, Jordan, Oman, Qatar, Saudi Arabia, United Arab Emirates and Yemen.

“We’re thrilled to build upon the successful past collaborations VOILÀ has had with leading independent hotel chains around the world,” said Gavin M Faull, Chairman and President of Swiss-Belhotel International. “Their advanced CRM systems, pay-as-you-go revenue share model and advanced data mining expertise made our decision simple and will allow us to compete more effectively and profitably. The launch of our own loyalty program within the VOILÀ network is a key element to our branding and product promotion strategy and we look forward to offering our loyal guests an improved travel experience through our new alliance with VOILÀ.”

According to Gabi Kool, VOILÀ’s senior vice president and managing director, the agreement between VOILÀ and Swiss-Belhotel International marks an important part of the strategic development for VOILÀ Hotel Rewards. “We have worked hard the past year on identifying the right partners for us in the Asia Pacific and Middle East regions and are thrilled to support Swiss-Belhotel International with the launch of their loyalty program within the VOILÀ network. We believe that VOILÀ’s expertise in running world class hotel loyalty programmes and Swiss-Belhotel International’s formidable brand and product in key Asian and Middle East cities will prove to be a winning combination for both Swiss-Belhotel International’s customers and VOILÀ’s global customer base.”

Enrollment in the hotel loyalty programme is free and allows Swiss-Belhotel International and other VOILÀ members to earn valuable points for their stays at a Swiss-Belhotel International property or any other VOILÀ network hotel, which can later be redeemed for complimentary award nights and other exciting reward options.  Members will also be eligible for a range of tailored benefits based their customer profiles such as exclusive member-only offers, priority check-in and welcome amenities.

Both VOILÀ and Swiss-Belhotel International will work together to provide guests with special recognition and worldwide point earnings at properties managed by Swiss-Belhotel International and at every hotel in the world-wide VOILÀ network.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ is the world’s first points-based frequent guest loyalty programme that unites a network of over 200 four and five star independent hotels and luxury brands. The programme first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process. VOILÀ’s co-branded, fully customized guest loyalty programmes support travelers who frequent Husa Hotels, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group and Great Hotels Organisation. With the recent addition of Swiss-Belhotel International, VOILÀ’s network continues to expand into some of the world’s most desirable travel markets.

For additional information, visit the company’s website at www.voilahotels.com or contact Peter Gorla, vice president of marketing at +1 (949) 260-9538 or via email at peter@vhr.com.

ABOUT SWISS-BELHOTEL INTERNATIONAL

Swiss-Belhotel International is a rapidly expanding management company. Headquartered in Hong Kong (SAR), it manages hotels in Asia and the Middle East including CHINA: Changchun, Hefei (1 operating hotel, 1 hotel will open in 2010), Wuhan, Wudang (2010) • VIETNAM: Halong Bay, Hoi An, Danang (2009), Bien Hoa (2010)• PHILIPPINES: Pasig City, Metro Manila, Quezon City (2009), Cagayan de Oro (2010), Makati (2011)• MALAYSIA: Sepang (2009), Kuantan (2010), Kota Kinabalu (2010),  Kuala Lumpur (2011) • INDONESIA: Medan, Batam (2 hotels), Jakarta (1 operating hotel, 1 hotel will open in 2009), Bogor (2011), Bandung, Semarang,  Surabaya, Banjarmasin, Samarinda, Balikpapan (2010), Palangka Raya (2010), Tarakan, Bali (2 operating hotels, 1 hotel will open in 2011), Manado, Palu, Kendari (2009), Ambon (2009),  Manokwari, Jayapura• AUSTRALIA: Sydney • KUWAIT:  Kuwait • JORDAN: Dead Sea (2010)• OMAN: Sohar, Masirah Island •  QATAR: Doha • SAUDI ARABIA: Sharma (2010) • UNITED ARAB EMIRATES: Dubai (2009), Sharjah (2011) •  YEMEN: Sana’a (2010). For additional information, visit the company’s website at www.swiss-belhotel.com or contact Ms. Bonnie Wai at (852) 2836-5555 or via email at bonnie@swiss-belhotel.com.

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