Paid Membership Loyalty Programs

Mobile App

HMC's Mobile AppExtending HMC’s digital product suite with an innovative, white-labeled mobile app platform:

  • Meaningfully enhances partner hotels’ digital relationship with members
  • Provides for more timely, relevant and engaging promotions
  • Delivers a better understanding of members’ usage and travel patterns
  • HMC’s proprietary digital voucher distribution system significantly decreases incidents of fraud while simultaneously increasing F&B visits and room nights
  • Visually stunning, personalized experience that streamlines and optimizes the journey throughout the membership lifecycle

 Key Benefits for Hotel Partners:

  • Increases response rate on locally relevant promotions; fills need periods more effectively and at a moment’s notice
  • Simplifies operational workflow with digital member voucher acceptance
  • Effectively increases local awareness for hotels and brands
  • Increases number of incremental room nights at rates higher than hotel’s ADR
  • Strengthens brand image and positioning in the market via a visually stunning mobile app
  • Creates instant demand for new restaurant and hotel openings
  • Improves analytics and intelligence
  • Unparalleled voucher security and fraud controls

Key Features for Members:

  • Receive timely push-notifications about relevant hotel promotions based on geo-location and purchasing behavior
  • Make direct bookings for rooms utilizing member rates on partner mobile sites
  • Eliminate inconvenient outdated paper-based voucher booklets; view and print digital vouchers directly from the app
  • Browse hotel information including photos, address, map, description and F&B outlets
  • Renew membership via an in-app purchase quickly and directly
  • Refer friends to the program leveraging phone and social network contacts
  • Share info to social networks with hotel as members’ geo-location

Please see related press release for more information:

HMC Launches Industry’s First Mobile App, Igniting Loyalty between Members and Hotels