L.E. Hotels Introduces Exclusive Rewards for Travelers with Launch of Global Loyalty Program

L.E. Hotels Introduces Exclusive Rewards for Travelers with Launch of Global Loyalty Program

New L.E. Hotels Rewards Program to Offer Members Guest Amenities, Room Upgrades, Priority Reservations and A Variety of Exclusive Rewards and Benefits

Participating L.E. Hotels’ member properties are rewarding loyal guests that join the L.E. Hotels Rewards program with robust benefits ranging from complimentary room stays to discount opportunities and a wide selection of redemption partners around the globe. The points-based frequent guest program enables rewards members to collect and spend points at participating hotels.

The L.E. Hotels Rewards program, powered by VOILÀ Hotel Rewards, entitles members to enjoy a vast array of rewards including priority check-in, access to exclusive amenities, complimentary room nights, as well as redemption opportunities with a number of partners. The broad range of rewards partners include airline miles, retailers such as Best Buy and Amazon, entertainment through iTunes, charitable organizations, and more. L.E. Hotels Rewards’ members can earn points by staying at any participating hotel and also by participating in contests and promotional activities online.

“This is truly a remarkable milestone for L.E. Hotels and one that we’ve worked toward for many years,” said L.E. Hotels founder and chairman, Efrem Harkham. “The L.E. Hotels Rewards program provides an impressive display of benefits to members that ensures our guests will be duly recognized for their long-term loyalty and valued patronage. We are highly invested in giving back to our guests, who have been so loyal.”

VOILÀ Hotel Rewards managing director, Peter Gorla adds, “We are proud to launch L.E. Hotels Rewards with a brand that shares our commitment to building personalized and memorable experiences, one guest at a time. We are pleased to offer current VOILÀ members even more exceptional destinations where they can earn and redeem their rewards.”

The entire L.E. Hotels portfolio of independently owned and operated hotels in 23 countries will have access to L.E. Hotels Rewards.

About L.E. Hotels

The L.E. Hotels collection of properties is a premier hotel group of independently owned and operated hotels in 23 countries. Each hotel in the collection benefits from L.E. Hotels’ undisputed technological advantage and from its 14 international sales offices, which are committed to developing each member property’s internal technology to maximize their business strategies. L.E. Hotels member properties are afforded an extensive variety of the industry’s foremost reservation, sales and marketing services all focused on increasing each properties’ visibility and sales.

For more information, visit, http://www.lehotels.com.

About VOILÀ Hotel Rewards

VOILÀ is the world’s number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, Grand Beach Hotels & Resorts, HB Hotels, Hotéis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, L.E. Hotels, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss International Hotels & Resorts, The Media Hotel and Towers, and TIME Hotels.

VOILÀ’s points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILÀ enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILÀ provides hotel- or group-branded solutions for our partner hotels, with VOILÀ acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).

VOILÀ’s global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILÀ global network. A selection of VOILÀ’s current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.

From the consumer’s perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.

For more information, please visit:

Media Contact:

VOILÀ Hotel Rewards
Mr. Peter Gorla
Managing Director
Direct: +1 (949) 260-9538
Email: peter@vhr.com
LinkedIn: linkedin.com/in/gorla
Twitter: twitter.com/petergorla