The ‘Be Rewarded’ Loyalty Program is part of VOILÁ Hotel Rewards, the World’s Number One Loyalty Program That Unites a Network of More Than 250 Four- And Five-Star Independent Hotels in North & South America, Europe, Asia-Pacific, Australia, and the Middle East

NEW YORK, NY – St Giles New York– The Court and The Tuscany, centrally located in midtown Manhattan, off fashionable Park Avenue and just steps away from Grand Central Station, has unveiled Be Rewarded, a loyalty program created by VOILÀ Hotel Rewards, the world’s number one global hotel loyalty program.

In celebration of its new loyalty program, St Giles New York – The Court and St Giles New York – The Tuscany will offer 1,000 St Giles Be Rewarded points to new guests signing up through June 30, 2011. Points can be redeemed for future complimentary hotel stays at either hotel, stays at other hotels within the VOILÀ Hotel Rewards network, or benefits and offers from VOILÀ partners, such as airlines and charities. Be Rewarded members can also receive complimentary room upgrades, additional amenities, and priority reservations. Additional benefits include priority check-in, room-class upgrades, complimentary amenities and tailored pre-arrival in-room preferences. To participate in the new loyalty program or to learn more travelers can go online: http://www.stgilesberewarded.com.

VOILÀ Hotels Rewards is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. VOILÀ offers fully customized guest loyalty programs for a roster of hotels and resorts located throughout North & South America, Europe, Asia-Pacific, Australia and the Middle East. VOILÀ guest loyalty programs are featured at Hotéis Othon, Deville Hotels, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts.

“We are thrilled to be the inaugural U.S. hotel in the VOILÀ Hotel Rewards network,” said Abigail Tan, Director of Corporate Affairs and Strategic International Investments for St Giles Hotels. “The customization of the St Giles New York Hotels’ Be Rewarded program enables us to recognize our loyal guests with a host of complimentary stays, deals on hotel stays, and more. The Be Rewarded program is our way of showing appreciation to the loyal guests that have supported the St Giles New York Hotels, as well as inviting future guests to experience the hotels and enjoy Be Rewarded benefits.”

“VOILÀ offers our members the ultimate in choice and now they can also enjoy reward stays at one of New York’s most desirable locations,” said VOILÀ Hotel Rewards vice president and CMO, Peter Gorla. “We look forward to expanding the VOILÀ program to tap into the significant growth opportunities across North America. The United States, specifically, is a very important market for VOILÀ’s strategic growth and we will be announcing additional partnerships within the next 60 days.”

St Giles New York – The Court features 199 guestrooms and suites, with some of the largest guestrooms in New York City measuring 475 – 875 square feet of space. The 121-room St Giles New York – The Tuscany offers residential-style suites, some with terraces and patios that look out onto landmark sites, along with oversized living areas, spacious baths and walk-in closets. The hotels have enjoyed a long-standing history in the heart of historic Murray Hill, recently named to New York Magazine’s ‘the best place to live in New York’ list. The hotels were originally built in 1927 as apartments and later converted to hotels in the 1950’s. The properties’ unique structure enables them to offer some of the city’s largest hotel rooms and suites with standard guestrooms averaging nearly 500 square feet of space.

The Court and The Tuscany are centrally situated within walking distance of New York City landmarks that include the Empire State and Chrysler buildings, Grand Central Station, the Morgan Pierpont Library, and a multitude of restaurants, shops and theatres.

Both properties offer in-room dining and cocktail service that includes New York’s hottest bar/lounge, LexBar located at The Court New York. The Tuscany is home to Audrey’s Café & Lounge named for the iconic actress/humanitarian Audrey Hepburn, serving grab and go Continental breakfast and specialty cocktails in the evenings. An extensive fitness center situated in the second floor atrium is located at The Tuscany and features the latest in exercise technology, locker and shower facilities and is complimentary to all guests.

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ABOUT ST GILES

Headquartered in London, England, St Giles Hotel, LLC and St Giles Hotels are affiliated of Cititel Hotel Management or CHM-Hotels. St Giles Hotels is a well-known group of centrally located mid-market hotels in London. CHM-Hotels is a consulting and management concern that encompasses Concept Development, Market & Feasibility Studies, Facility Planning, Marketing Strategies & Planning, Equipment & Product Selection and Procurement. It is a subsidiary of the Malaysian-based IGB Corporation, a property and investment holding company, known for its excellence in both commercial and residential property development. The company’s portfolio consists of three, four and five-star hotels and is known for its collection of centrally located hotels in London.

ABOUT VOILÀ HOTEL REWARDS

VOILÀ (www.vhr.com) is the world’s number one loyalty program that unites a network of more than 250 four- and five-star independent hotels and luxury brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.

VOILÀ’s co-branded, fully customized guest loyalty programs support travelers who frequent Hotéis Othon, Deville Hotels, Swissbel Hotels and Resorts, Kayumanis, Nevsky Hotel Grand, Great Hotels Organisation, Coral Hotels & Resorts, Hoteles Lucerna, Continental Hotels Group, Husa Hotels and Amari hotels & resorts. For more information, please visit www.vhr.com | www.voilahotels.com | www.facebook.com/VOILArewards | www.twitter.com/voila_rewards

For Additional Information:

VOILÀ Hotel Rewards
Mr. Peter Gorla
CMO
Direct: +1 (949) 260-9538
E-Mail: peter@vhr.com