Mobile App
Extending HMC’s digital product suite with an innovative, white-labeled mobile app platform:
- Meaningfully enhances partner hotels’ digital relationship with members
- Provides for more timely, relevant and engaging promotions
- Delivers a better understanding of members’ usage and travel patterns
- HMC’s proprietary digital voucher distribution system significantly decreases incidents of fraud while simultaneously increasing F&B visits and room nights
- Visually stunning, personalized experience that streamlines and optimizes the journey throughout the membership lifecycle
Key Benefits for Hotel Partners:
- Increases response rate on locally relevant promotions; fills need periods more effectively and at a moment’s notice
- Simplifies operational workflow with digital member voucher acceptance
- Effectively increases local awareness for hotels and brands
- Increases number of incremental room nights at rates higher than hotel’s ADR
- Strengthens brand image and positioning in the market via a visually stunning mobile app
- Creates instant demand for new restaurant and hotel openings
- Improves analytics and intelligence
- Unparalleled voucher security and fraud controls
Key Features for Members:
- Receive timely push-notifications about relevant hotel promotions based on geo-location and purchasing behavior
- Make direct bookings for rooms utilizing member rates on partner mobile sites
- Eliminate inconvenient outdated paper-based voucher booklets; view and print digital vouchers directly from the app
- Browse hotel information including photos, address, map, description and F&B outlets
- Renew membership via an in-app purchase quickly and directly
- Refer friends to the program leveraging phone and social network contacts
- Share info to social networks with hotel as members’ geo-location
Please see related press release for more information:
HMC Launches Industry’s First Mobile App, Igniting Loyalty between Members and Hotels