Hospitality Marketing Concepts Launches Premium Club at Waldorf Astoria Shanghai Provides Members with Personalized Recognition

September 9, 2014

Hospitality Marketing Concepts (http://HMCloyalty.com), the world’s leading provider of paid membership loyalty programmes, today announced the launch of Premium Club, a paid membership programme tailor-made for guests of the iconic Waldorf Astoria Shanghai on the Bund. The new programme is designed to further elevate the levels of recognition and personalized service that are the hallmarks of both brands. Premium Club at Waldorf Astoria Shanghai on the Bund marks the latest luxury edition to existing Hilton Premium Clubs throughout Greater China, Malaysia, Hong Kong and Thailand.

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VOILÀ Hotel Rewards Launches Partnership with RewardsPay, Enabling Members to Redeem Points and Cash at Overstock.com

September 2, 2014

VOILÀ Hotel Rewards (www.voilahotels.com), the world’s number one independent hotel loyalty program, today announced a partnership with RewardsPay® (www.rewardspay.com) which gives members the opportunity to use their VOILÀ points for purchases with popular online retailers. The partnership with RewardsPay will initially give members to opportunity to shop on Overstock.com and other top online retailers, including iTunes™ and Facebook to be added over the next few months. Overstock.com is a discount online shopping retailer that sells a broad range of products including furniture, rugs, bedding, electronics, clothing, jewelry and cars.

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HMC Unveils Table Concierge Restaurant Booking Platform

July 9, 2014

New Mobile App Links Members and Guests to Hotel Restaurants Hospitality Marketing Concepts (HMC), the world’s leading provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, announced the rollout of Table Concierge, a multi-channel mobile app and website restaurant booking platform. Table Concierge provides a streamlined way to find and […]

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L.E. Hotels Introduces Exclusive Rewards for Travelers with Launch of Global Loyalty Program

May 20, 2014

The L.E. Hotels Rewards program, powered by VOILÀ Hotel Rewards, entitles members to enjoy a vast array of rewards including priority check-in, access to exclusive amenities, complimentary room nights, as well as redemption opportunities with a number of partners. The broad range of rewards partners include airline miles, retailers such as Best Buy and Amazon, entertainment through iTunes, charitable organizations, and more. L.E. Hotels Rewards’ members can earn points by staying at any participating hotel and also by participating in contests and promotional activities online.

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Loyalty360 Q&A: Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards

May 14, 2014

Peter Gorla, Vice President & Chief Marketing Officer, Managing Director, VOILÀ Hotel Rewards, participated in a fascinating Q&A with Loyalty360 to discuss the launch of Grand Beach Hotel Rewards, along with the additions of Grand Beach Hotels & Resorts and Swiss International Hotel & Resorts to its worldwide network.

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VOILÀ Hotel Rewards Gives Members Another Great Reason for a Beach Vacation with Launch of Grand Beach Hotel Rewards

April 30, 2014

VOILÀ Hotel Rewards (http://www.voilahotels.com) today announced two more exciting destinations where members can earn and redeem rewards with the launch of Grand Beach Hotel Rewards and the addition of Grand Beach Hotels & Resorts to its worldwide network. “VOILÀ is seeing increased interest among some of North America’s most exciting four- and five-star hotel owners,” said Peter Gorla, managing director of VOILÀ Hotel Rewards. “We are benefiting from our growing brand recognition and our long-established reputation for compelling promotions, ease of use and simple, quick redemption process.”

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VOILÀ Hotel Rewards Partners with Mangalis Management Group

April 11, 2014

Mangalis Management Group announced this week the debut of the collaboration with VOILÀ Hotel Rewards. Olivier Jacquin, CEO of Mangalis and Samira Demeis Vice President – Europe, Middle East and Africa of VOILÀ Hotel Rewards, signed the agreement in a ceremony held at Mangalis premises in Barcelona.

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KC Hotels and Resorts Joins VOILÀ Hotel Rewards

March 26, 2014

VOILÀ Hotel Rewards today announced the program’s continued expansion with the addition of KC Hotels and Resorts in Costa Rica and Thailand. The VOILÀ program is building on a run of successful growth this year, continuing to assert its position as the world’s number one loyalty program for independent hotels. Members of the program can earn and redeem rewards and enjoy one-of-a-kind travel experiences at boutique hotels and resorts around the world.

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VOILÀ Hotel Rewards Welcomes Mamaison Hotels & Residences to its Growing Worldwide Network

March 17, 2014

VOILÀ Hotel Rewards today announced the recent addition of Central and Eastern Europe’s Mamaison Hotels & Residences to its growing global network.

Mamaison Hotels & Residences are located in some of “New Europe’s” most desirable cities. The independent hotel chain offers personalized hotel and suite accommodations for both business and leisure travelers. From weekends away to extended stays or executive events, Mamaison offers spacious rooms, a cozy ambience and inviting amenities. The brand’s eleven boutique hotels are located in the culturally rich and prestigious cities of Prague, Budapest, Warsaw, Moscow, Bratislava and Ostrava.

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Inaugural Membership Event by The Premium Club: Conrad Hong Kong presents an exclusive culinary journey for The Premium Club members

February 27, 2014

On 26 February 2014, Conrad Hong Kong showcased the signatures of each of its restaurants via a culinary journey exclusively for the Premium Club members at Lobby Lounge. Conrad Hong Kong partnered with Hospitality Marketing Concepts to launch the Premium Club that aims to recognize the elite gourmands of the hotel with an impressive range of benefits at Conrad Hong Kong as well as Hilton Premium Club hotels throughout Greater China and worldwide.

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