Connecting Hotels and Affluent Guests Globally

Hospitality Marketing Concepts (HMC) has a singular focus: being the world’s leading provider of premium loyalty programs to over 1,250 hotels worldwide. For more than 27 years, we have concentrated on partnering with some of the world’s best hotels and increasing their business by creating databases of loyal local and global customers.

World-Class Service

Our world-class management team profitably manages loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies.

Loyalty Solutions

Focusing on outstanding results for more than two decades has made HMC the world’s leading provider of loyalty marketing and database management solutions.

  • Paid Membership Loyalty Programs
    HMC provides turnkey loyalty program solutions to hotels, from the initial concept and design, to IT platforms and mobile apps, management, marketing and CRM.
  • VOILÀ Hotel Rewards
    VOILÀ is the world’s number one loyalty program that unites a global network of hundreds of select independent hotels, small hotel groups, and redemption partners.
  • Mobile Loyalty Apps
    If your loyalty program is still reliant on printed paper vouchers and old fashioned plastic cards, let HMC usher your loyalty hotel into the digital era with an advanced mobile app.
    HMC’s global network of over 700 premier hotel and resorts worldwide that provides reciprocal benefits to members of participating paid membership programs.

State of the Art Loyalty Platforms

Whether we are fine-tuning or designing innovative new applications, HMC is dedicated to providing state-of-the-art products that increase revenue for our partners.

  • Customer Relationship Management (CRM)
    Our CRM links member usage and customer data directly with reporting systems and campaign management tools.
  • Advanced POS and PMS Usage Tracking
    Real-time collection and transmission of POS and PMS data at partner hotel terminals to HMC’s CRM databases.
  • Custom E-Commerce Solutions
    HMC provides extensive
    E-Commerce marketing capabilities for all our membership loyalty programs.
  • Table Reservations Platform
    A completely white-labeled solution that connects members and non-members to your hotels’ restaurants.