Connecting Hotels and Affluent Guests Globally
Hospitality Marketing Concepts (HMC) has a singular focus: being the world’s leading provider of premium loyalty programs to over 1,250 hotels worldwide. For more than 27 years, we have concentrated on partnering with some of the world’s best hotels and increasing their business by creating databases of loyal local and global customers.
Our world-class management team profitably manages loyalty programs through strategic geographic growth and investment in the development of Customer Relationship Management (CRM) systems and proprietary operational technologies.
Focusing on outstanding results for more than two decades has made HMC the world’s leading provider of loyalty marketing and database management solutions.
Paid Membership Loyalty ProgramsHMC provides turnkey loyalty program solutions to hotels, from the initial concept and design, to IT platforms and mobile apps, management, marketing and CRM.
VOILÀ Hotel RewardsVOILÀ is the world’s number one loyalty program that unites a global network of hundreds of select independent hotels, small hotel groups, and redemption partners.
Mobile Loyalty AppsIf your loyalty program is still reliant on printed paper vouchers and old fashioned plastic cards, let HMC usher your loyalty hotel into the digital era with an advanced mobile app.
CLUBHOTELHMC’s global network of over 700 premier hotel and resorts worldwide that provides reciprocal benefits to members of participating paid membership programs.
State of the Art Loyalty Platforms
Whether we are fine-tuning or designing innovative new applications, HMC is dedicated to providing state-of-the-art products that increase revenue for our partners.
Customer Relationship Management (CRM)Our CRM links member usage and customer data directly with reporting systems and campaign management tools.
Advanced POS and PMS Usage TrackingReal-time collection and transmission of POS and PMS data at partner hotel terminals to HMC’s CRM databases.
Custom E-Commerce SolutionsHMC provides extensive
E-Commerce marketing capabilities for all our membership loyalty programs.
Table Reservations PlatformA completely white-labeled solution that connects members and non-members to your hotels’ restaurants.
- Talking Customer Loyalty with Peter Gorla, VOILÀ Hotel Rewards (Loyalty360 article)
- CLUBHOTEL Singapore: Providing Hoteliers with Local Market Advantages
- Hospitality Marketing Concepts Launches My Mazaya Exclusively in the Middle East
- HMC Launches the Marco Polo Elite Program Providing Members in Hong Kong with an Industry-First Mobile App